Marketing trends Assignment Example | Topics and Well Written Essays - 750 words

Marketing trends - Assignment Example It is vital that business entities realise this, and try to make consumers feel satisfied. Without customer satisfaction, the business has not achieved its core objective. Consumer movement is the collective movement that exists among consumers (Higham, 2009). It exists in order to protect the interests of consumers in the region. People still have no idea of their rights when it comes to the purchase of products. This movement is there to ensure consumers get the right treatment from business owners. It unites consumers with the aim of enabling them to fight for their rights. It is similar to trade unions. Branding offers consistency. It is hard for consumers to remain loyal to products if the brand labels keep changing. Consumer loyalty is vital in any business field. This brings the need to have a consistent brand that consumers can relate to, without having doubts. One importance of branding is the identity it creates (Higham, 2009). Identity is a key component in the retention of clients. Brands are symbols of what people have come to love and appreciate. Although they may sometimes look old, it is up to the organization to determine if a change in brand can cause a shift in customer loyalty. One of the major effects of online marketing is the website traffic that may increase after time. It is a well-known fact that, many individuals spend most of the working hours online. With online marketing, it becomes easier to look for products and goods to purchase. If millions of people did this in an hour, the traffic created may be immense and result in site traffic. Online marketing strategies need to have numerous, comprehensive campaigns. That means that, an immense proportion of folks need to be involved in the progression (Ferrell & Hartline, 2010). Internet marketing increases the chances of sales. As a means of advertising, it is a new method of reaching consumers, while giving them time to do other activities.

Reading response Essay Example | Topics and Well Written Essays - 500 words - 15

Reading response - Essay Example Craft is a very important component that helps people to be creative as well as promotes culture. Craft has been narrowly considered based on what is cute and what is not. The perception that craft entails ugly, old-fashioned and things made by some old man or woman is misplaced and does not hold any water. Craft is supposed to be more of creativity and use of ones hands to facilitate that creativity. The scope of craft is unlimited; it can range from simple things such as developing a picture frame to complex aspects such as decorating huge structures. The objective of doing all these things is not solely to make a place look cute and neat but to add some reasonable value to the place. What matters is the creativity that has been utilized. Eliminating the view that craft is some big and complex thing that should be done for the sake of competitions and embracing it in daily activities can help save. Handmade craft is cost effective and it helps an individual customize their environment depending on what they are pleased with. However, it should not always cost effective; sometimes it may be necessary to develop a less costly product after destroying a more costly one. The bottom line should be, what is it that pleases an individual and they are able to afford it. Taking care of individual taste is very beneficial since it dives a personal satisfaction as well as promotes longevity of use. It is difficult to judge a piece of crafted based on any parameters. The first thing is that craft has a lot of biasness depending on the individual. For example, the â€Å"Craft Wars† show is biased because it relies on the judgment of two or three judges who give their own personal view. To eliminate this biasness, all the participants can do a vote on such a show so that the will of the majority prevails. It is not right to narrow down the works of craft on the perception of a few. Craft is very beneficial and every person should attempt to develop some work of